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Frequently Asked Questions

  • FAQ's

General PPC

PPC (Pay-Per-Click) is a digital advertising model where you pay only when someone clicks on your ad. Ads can appear on search engines, social media, and display networks, helping you reach people who are actively searching for or interested in your products or services.
We run PPC campaigns on major platforms including Google Ads, Microsoft Ads (Bing), Facebook, Instagram, LinkedIn, and YouTube. Depending on your goals and target audience, we’ll recommend the platforms that will deliver the best results.
SEO (Search Engine Optimisation) focuses on improving your website’s visibility in organic (unpaid) search results, while PPC involves paid ads that can place you at the top of search results almost instantly. PPC delivers faster results, whereas SEO builds long-term visibility and authority.
Yes, PPC and SEO complement each other. SEO builds lasting presence, but PPC ensures immediate visibility, helps you test keywords quickly, and drives traffic while your organic rankings grow.
Results can often be seen within days of launching a campaign, but optimal performance usually takes 1–3 months as we gather data, optimise targeting, and refine ad creatives
  • FAQ's

Service & Strategy

We use a mix of keyword research tools, competitor analysis, and insights into your business goals to select keywords. We also test and refine them regularly to ensure ads are reaching the right audience.
We can handle ad copywriting and creative design for you, but if you already have brand assets or specific messaging, we’ll incorporate them into your campaigns.
We use demographic filters, location targeting, interests, behaviours, and remarketing lists to ensure your ads are shown to the right people at the right time. Audience strategies are customised based on your goals.
Yes, we run remarketing campaigns to re-engage visitors who have interacted with your site but haven’t converted yet. This is one of the most effective ways to increase conversion rates.
Yes, we can manage e-commerce PPC including Google Shopping, dynamic remarketing, and product-focused campaigns.
  • FAQ's

Pricing & Budget

All campaigns are bespoke, and we’ll recommend a starting budget based on
your industry, goals, and competition. While you can technically spend as little as
you like, we will advise on the budget levels most likely to deliver results

We charge a monthly campaign management fee on top of ad spend. Clients can
choose a rolling monthly subscription (cancel any time) or pay 3 - 6 months
upfront at a discounted rate.

There is no strict minimum, campaigns are tailored to each client. However, we
will recommend an appropriate budget based on your objectives to ensure
results are achievable.

You have two options:

  • We can take control of your ad accounts and bundle ad spend and
    management into one cost.
  • Alternatively, you can pay the ad platforms directly and we will invoice
    separately for our management fee. It’s completely flexible depending on
    your preference.
  • FAQ's

Performance & Reporting

We focus on outcomes that matter to your business, such as conversions, leads, or sales, not just clicks. Success is measured by delivering a positive return on your investment.
We typically track Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). KPIs are customised to your goals.
You’ll receive a comprehensive report every 4 weeks, followed by a meeting where we review the data, highlight performance trends, and discuss next steps.
This depends on how you’d like campaigns to be managed. If we run everything through our accounts, you won’t have direct access but will still receive full reporting. If you’d prefer to own the ad account and pay ad spend directly, you will retain full access.
  • FAQ's

Onboarding & Support

We will start with a discovery call to understand your goals. Following this, we will provide a bespoke proposal with our campaign recommendations. Once these have been agreed, we will begin by either auditing your existing campaigns or building new ones from scratch.
If we are running the campaign under our accounts, you won’t need to provide account access. However, we’ll need brand guidelines, details of your products or services, and any creative assets you’d like included.
Most campaigns can be set up within 1–2 weeks, depending on complexity and asset availability.
Yes, we can provide landing page optimisation as part of a separate SEO package. If we feel your campaign would benefit from it, we will make recommendations.
Yes. You’ll have a dedicated paid ads expert managing your campaign from start to finish.
Yes, we can audit and take over existing campaigns. We’ll identify what’s working, what isn’t, and make the necessary improvements to boost performance.
  • FAQ's

SEO

SEO Search Engine Optimisation improves your websites visibility in Google
organic search results. By optimising content structure and technical elements
SEO helps your site appear when customers search for your products or services
without paying for every click.

SEO is a long term strategy. Some improvements can be seen within a few weeks
but meaningful results typically take three to six months depending on
competition industry and your current website position.

Yes SEO is one of the most cost effective marketing channels for small and
medium sized businesses. It helps build trust generate consistent traffic and
reduce reliance on paid advertising over time.

Yes SEO and PPC work best together. PPC delivers immediate visibility while SEO
builds long term authority and organic traffic. Running both often leads to
stronger overall performance and better data insights.

Our SEO services can include keyword research on page optimisation technical
improvements local SEO and content recommendations. We focus on actions
that directly improve rankings traffic and conversions.

Yes where needed we will recommend and implement SEO improvements. This
may include content updates technical fixes or structural changes designed to
improve search visibility and user experience.

  • FAQ's

Paid Social Media

Paid social media advertising allows businesses to promote their services or
products on platforms like Facebook Instagram and TikTok. Ads are shown to
targeted audiences based on interests’ behaviours and location helping you
reach people before they actively search.

We run paid campaigns across Meta platforms including Facebook and
Instagram. We also support TikTok growth with both paid strategy guidance and
organic content planning depending on your goals.

Paid social works for both. It is excellent for building brand awareness but can
also drive leads enquiries and sales when paired with the right creative and
targeting strategy.

We use location demographics interests’ behaviours and remarketing audiences
to ensure your ads are shown to people most likely to engage with your business.
Targeting is adjusted regularly based on performance.

Video performs best on most social platforms, but it is not always required. We
can work with images video or existing brand assets and advise on what will
perform best for your industry.

Results can be seen within days of launching a campaign. As data is collected
performance typically improves over the first few weeks as targeting creative
and messaging are refined.