Client Overview
Simply Done Removals is a growing removals company based in Twickenham but serving all over London. They had built a solid reputation through word-of-mouth referrals. However, they had very little online lead generation and wanted to create a more consistent and scalable way of bringing in new business.
Ad Circuit was brought in to develop a digital advertising strategy that would help the company generate reliable enquiries and expand their reach beyond referrals.
The Challenge
When we began working with Simply Done Removals, the business had a limited online presence and was relying primarily on referrals for new work. While this had worked well historically, it meant that lead flow was unpredictable and growth opportunities were limited.
The goal was to introduce paid digital advertising channels that could deliver consistent, high-quality leads in their key service areas.
Our Strategy
To achieve this, we implemented a focused digital advertising strategy built around two core channels:
Google PPC Campaigns
We created a dedicated PPC campaign targeting high-intent search terms within the client’s core service locations. This ensured the business appeared when potential customers were actively searching for removal services.
Google Local Service Ads (LSA)
Alongside PPC, we introduced Local Service Ads to help Simply Done Removals appear at the very top of Google search results with a trusted “Google Guaranteed” presence, helping increase credibility and enquiry rates.
By combining these two channels, we were able to quickly establish a strong online presence and drive highly relevant leads directly to the business.
The Results
Within just a few weeks of launching the campaigns, Simply Done Removals began receiving strong enquiry levels.
Two months into the partnership, the campaigns are now generating a consistent flow of high-quality leads each week, providing the business with a reliable new source of work that significantly exceeds their advertising spend.
The business has successfully transitioned from relying primarily on referrals to having a scalable and predictable digital lead generation channel.
“Since working with Ad Circuit we’ve seen a huge increase in enquiries coming directly from Google. The campaigns started producing results much faster than we expected and we’re now generating consistent work each week from them.
It’s put us in a position where we’re already thinking about scaling our digital advertising further and investing more into other areas of the business.”
