Client Overview
Britania Flooring & Decor is a flooring and decoration specialist based in Hayes, offering a wide range of products and services from their physical retail store. While the business had a strong local reputation, they wanted to increase their visibility online and attract more customers beyond word-of-mouth referrals.
Ad Circuit was brought in to develop a digital advertising strategy that would increase enquiries, drive more traffic to their website, and ultimately bring more customers into their store.
The Challenge
Before working with Ad Circuit, Britania Flooring & Decor had very little online presence. The business relied heavily on word-of-mouth referrals and occasional walk-in customers.
Although they had recently launched a new website, it had very little online visibility and was not ranking well in search results, meaning potential customers searching for flooring and decorating services locally were not finding the business.
The goal was to establish a strong presence on Google and start generating consistent enquiries online.
Our Strategy
To help Britania Flooring & Decor capture local demand, we implemented a targeted digital advertising strategy across two key Google platforms.
Google PPC Campaigns
We launched a dedicated PPC campaign covering all areas of the business, targeting high-intent searches from customers actively looking for flooring and decoration services in the local area.
Google Local Service Ads
Alongside PPC, we introduced Local Service Ads to help the business appear prominently at the top of Google search results, encouraging both online enquiries and direct phone calls.
This combined approach allowed Britania Flooring & Decor to quickly increase their visibility across Google search and reach customers who were ready to purchase.
The Results
Shortly after launching the campaigns, Britania Flooring & Decor began receiving a consistent flow of enquiries both online and by phone.
The increased visibility on Google has not only generated direct leads but has also significantly increased footfall into the physical store, with customers discovering the business through Google before visiting in person.
Additionally, the increased website traffic generated by the campaigns has helped improve the site’s organic visibility, contributing to stronger rankings and greater overall brand exposure online.
The business now benefits from multiple channels of customer acquisition, combining online enquiries, phone calls, and increased store visits driven by their digital advertising campaigns.
